The researcher developed his own framework to characterize news coverage in the context of education for sustainable design(ESD): HOPE (holistic, future-oriented, participatory, and empowerment). The study focuses on a content analysis of climate change coverage in Thailand’s newspaper from October 2009 to September 2010. Based on the proposed characteristics, the content analysis found that “HOPEful” coverage, or articles with the four characteristics, are very rare while the “HOPEless” coverage, or articles without any of the characteristics, are high in the two Thai language newspapers, but very low in the English language newspaper. Some HOPE coverage, or the coverage with some of the characteristics, is the largest group in the three newspapers. O and P are the least covered characteristics, while H and E are more common. This study aims to provide a new grounding for research on ESD and the media in Thailand in several aspects. The ultimate goal of this study is to transfer the concept of ESD from abstract policies and promises into solid practices, especially in a media context. It also aims to be able to suggest how the media can contribute to ESD, particularly in the context of developing countries, by examining the case of Thailand’s newspaper coverage of climate change.
|Keywords:||Climate Change, Newspapers, Education for Sustainable Development|
Lecturer, Department of Mass Communication, Faculty of Communication Arts, Chulalongkorn University, Bangkok, Thailand